Christian Long

Alexis Ohanian: How to Make a Splash in Social Media

In TED Talks on April 12, 2010 at 12:24 pm

Reflection by MORGAN P.

Original TED page w/ speaker bio, links, comments, etc:

Alexis Ohanian:  How to Make a Splash in Social Media

It takes a very talented person to create an advertisement that appeals to society. Alexis Ohanian talked about how to get attention through the media.

Mainly, Alexis talks about the internet sensation, Mr. Splashy Pants. Mr Splashy Pants is a humpback whale in the South Pacific Ocean. Greenpeace is an organization that is tracking Mr Splashy Pants. Greenpeace uses non violent ways to expose threats to the environment. Greenpeace created a “Great Whale Trail Expedition” to help protect whales that were threatened by a Japanese company.

This protest became popular because of polls asking people what the whale’s name should be. This became so popular because the public loves to be able to vote and give their opinion. Eventually the name Mr. Splashy Pants won over Anahi and Kaimana. Greenpeace preffered a more sophisticated name, but the public had spoken.

It is so strange that society is more interested in silly names.

It is the same thing that major companies use to attract people. Ask anyone one to sing the Mattress Firm jingle. “Mattress Firm, where it’s easy to get a great night sleep!” Everyone knows that song! It is a way of making advertising fun!

I wish Alexis had gone into more detail about social media and grabbing attention through the internet.

I find it facsinating how we prefer the ads that are stuck in our heads. A whale named Mr Splashy Pants is easier to remember and more publically pleasing than Anahi or Kaimana. If the name Splashy Pants had not been an option of the poll, this organization would be nowhere near as popular as they are now. To be a successful business you must be willing to take things less seriously to grab peoples’ attention.


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