Christian Long

Chris Bangle: Great Cars are Art

In TED Talks on April 12, 2010 at 2:03 pm

Reflection by COOPER T.

Original TED page w/ speaker bio, links, comments, etc:

Chris Bangle:  Great Cars are Art

Cars being art isn’t a concept that most people think about when talking about, or purchasing cars. People do like to have cars that look sleek and cool, but they don’t necessarily think about it in an artists perspective.

Car designers are artists. As he said they have artistic temperaments: “They are in love with their creations.”

That’s one point of this video, to get people to understand that someone spent weeks to months shaping that design out of clay just as Michelangelo sculpted David. This video shows the “behind the scenes” of vehicular design. Half of the car industry is concept cars witch are all art considering the mechanics to them don’t exist.

Chris’ story about sending the team out to find the next car after SUVs, is a powerful one. This project was a huge shot in the dark for BMW. Chris expected a lot out of them considering they had a three month vacation to work on a concept. When they came back with less than expected he flipped. Since the researchers were so split in their thinking they came up with nothing. After Chris tore into them he realized no one was in the wrong. The problem was doomed to failure, they were set up in a way that they could not succeed. Chris realized he couldn’t blame the designers, or engineers. They needed to trust eachother and be able to explain how they felt and what was going wrong.

This team was able to get closer and went on to do some amazing things. That shows the deeper meaning of this video. People can not work together and succede without trust. Trust is something that allows people to open up to eachother and creative minds can combine ideas instead of trying to change ideas.

For more information on chris or BMW follow these links:

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