Christian Long

Robin Chase: Zipcar and Her Next Big Idea

In TED Talks on April 26, 2010 at 9:24 pm

Reflection by MUHUMMED B.

Original TED page w/ speaker bio, links, comments, etc:

Robin Chase:  Zipcar and Her Next Big Idea

As the rise of CO2 levels increase, many people are creating ways to help stop the increase at which the levels are rising. In this TED Talk, MIT trained entrepreneur Robin Chase discuss’ her business, Zipcar, to save people money and to save the environment from CO2. Zipcar has become the worlds largest car-sharing business and has already reduced CO2 levels in the atmosphere.

If you are interested in saving money, spending time with friends, and saving the environment…this Ted Talk is for you!

To use a Zipcars you must be a member of the Zipcar community. Members select a time and date for which they will be using the Zipcar and when ever the Zipcar is sitting parked they aren’t paying for it. The members only pay for the hours that they are actually driving the car. Since creating her business demand for parking, highway congestion, and CO2 emissions have all reduced.

In her TED Talk, Chase also explain how car traveling is under-priced and so people over consume and that is major contributing factor that has raised CO2 levels.

Other topics that are briefly discussed in Robin Chase’s TED Talk are mesh-enabled video cameras and mesh-enabled buses. Mesh-enabled cameras are very useful; They were used in New Orleans during Hurricane Katrina and they were the only communication system. Mesh-enable buses are useful if you’re in a hurry. To find a your bus, you use the camera in the Boothe near the bus stop to see where the bus is that you’re looking for.

Overall in this TED Talk conducted by Robin Chase, she explains how her business, Zipcar has already started to reduce CO2 production and the usefulness mesh-enabled cameras and buses.


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