Christian Long

Shereen El Feki: Pop Culture in the Arab World

In TED Talks on May 3, 2010 at 9:33 pm

Reflection by LINDSAY R.

Original TED page w/ speaker bio, links, comments, etc:

Shereen El Feki:  Pop Culture in the Arab World

Shereen El Feki shows how pop culture from countries like America is translated into the Arab World.

Her first example is Barbie and the Barbie from the Arab World, Fulla. She talks about how they would “clash” if they came into contact. People in the Arab World try to make Western ideas into a more Arab concept. They have a TV channel called 4Shbab which is like America’s MTV. 4Shbab shows music videos from all over the world. 4Shbab means for youth. The Egyptian producer wants young people to be inspired by Islam to lead better lives. He uses 4Shbab to get this across.

A comic book series also was created for young kids. “The 99″ is the world’s first Islamic superheros. The characters are used to show the 99 attributes of Allah. Created to rescue Islam for images of intolerance. They have also made a theme park and a TV series of this comic book series. Shereen calls these examples as a mesh of civilizations when they take strands of each culture are intertwined. This has been going on for centuries. The Quran encourages the mesh of civilizations. It was nice to see how cultures learn from each other and what is created from them. The 4Shbab seemed very interesting to watch and the example of the music heard actually resembles each other a little bit.

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