Christian Long

David Rose: Pitching to VC’s

In TED Talks on May 12, 2010 at 4:37 am

Reflection by ANDREW R.

Original TED page w/ speaker bio, links, comments, etc:

David Rose:  Pitching to VC’s

In this video, David S. Rose gives advice on how to pitch a presentation to a Venture Capitalist (VC). He explains what VCs want to hear you say in your presentation, and what personality you need to portray. He has personally raised tens of millions of dollars just by pitching presentations to VCs, so it’s clear that he knows what he’s doing,

There are 10 important things you need to remember when pitching to a VC. Rose has discovered these things through self-experience, and they have worked very well for him.

Firstly, the VC wants to see that you have integrity. Rose explains how your personality displays your integrity, not just your words. VCs want to invest in someone who they know will bring honor and pride into their company.

Secondly, you must have passion. Someone who is passionate about what they do is usually very successful. Passion ties in to integrity, and that’s what VCs want.

Thirdly, you must let the VC know that you are experienced. They don’t want to invest in someone who is a “rookie” and doesn’t fully understand how to do their job the right way. You don’t want to come off as “cocky,” but a positive confidence is good.

Fourth, the VC wants to know that you have knowledge in the company. They want the person that they are investing in to know everything there is to know about the company and its plans.

Fifth, skill is necessary. You must let the VC know that you are good at what you do. Again, you don’t want to be cocky, but you also don’t want to be timid and scared of them. They want to make sure that you are good at what you do.

Sixth, they want to see that you are a good leader. Leadership is a key role in working at a company. They don’t want to be associated with someone who gets pushed around without ever proposing something themselves.

Seventh, VCs want to be able to see your commitment. You must show them that you are dedicated to working with and for them no matter what. For example, select soccer coaches don’t want someone on their team that they know will only make 50% of the practices or games.

Eighth, you have to display your vision. VCs want to know that you do have plans for the future and you are willing to improve their company.

Ninth, you have to be realistic. This ties into “vision.” You shouldn’t have plans for the future that you know will never happen. You have to be realistic and let them know that you aren’t just saying great things so they will be intrigued in you.

Lastly, you need to possess coachability. You need to be open to receiving advice when someone offers it to you. A coachable player is the best kind of player.

In conclusion, these 10 steps should help you be successful when pitching to a VC. Following these steps will assure you success if you execute every single step.


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