Christian Long

Jacek Utko: Can Design Save the Newspaper?

In TED Talks on May 23, 2010 at 5:33 pm

Reflection by AMBER W.

Original TED page w/ speaker bio, links, comments, etc:

Jacek Utko:  Can Design Save the Newspaper?

Never judge a book by it’s cover? Unfortunately many do, especially with newspapers.

Jacek Utko presents a succinct and interesting TED talk all about newspapers. Honestly, when have newspapers recently been something to get excited about? With internet-accessible phones such as the iPhone and people’s lives becoming busier and busier, how can a bulky newspaper throughout the day compare to a touch-screen interface at the palm of someones fingertips? What does a newspaper offer that electronics such as newscasts and the internet don’t? Jacek Utko even states his opinion that there is no practical reason for newspapers to survive. Yet, he takes the inititive to change the way people think about newspapers.

It is incredible how society’s opinion can change about something just by for example, giving it a little bit of colour and design. Without creativity in constant motion, there wouldn’t be improvements or even the creation of new products. Continuous change in design gives inventions, toys and buildings a new spark that could potentially have been hidden. This starts with intuitive thinking by designers. Just think, children are designers when they draw a picture, teenagers are designers when they take an art class. This doesn’t take a huge budget or many people. Anyone can be a designer, it just takes a little effort and a drive to succeed in design.

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