Christian Long

Andy Hobsbawm: Says Do the Green Thing

In TED Talks on May 26, 2010 at 8:57 pm

Extra credit reflection by EMMA L.

Original TED page w/ speaker bio, links, comments, etc:

Andy Hobsbawm:  Says Do the Green Thing

When I saw the title of Andy Hobsbawm’s talk I immediately thought the whole talk would be about how horrible humans are to Mother Earth. Although as I started to watch the talk, I discovered that this talk was different than all of the “Go Green!” movement speeches.

Andy Hobsbawm starts his talk with examples of what “great creativity” does to people. He shows that with great creativity brings support of people everywhere, no matter what the cause. He urges that great creativity be used on the more important causes like our environment and how this would benefit everyone in the end.

Andy is apart of a group who creates “scraps” of art that will help and urge people to “do the green thing” instead of the normal thing. Through stories, art, and technology people everywhere are conveying their ideas faster and more effectively. By creating stories that integrate normal everyday images with sound and comedy, people are more likely to follow the message you are trying to convey. This is what Andy Hobsbawm does on a regular basis and he hopes that more and more people will follow. Andy is pleading that if the great creative minds of the world would create creative movements and integrate them into television, the internet etc, than more people would act.

On the website, http://www.dothegreenthing.com, anyone can post a creative story on how to better the environment. Green Thing is a not-for-profit public service that inspires people to lead a greener life. With the help of brilliant videos and inspiring stories from creative people and community members around the world, Green Thing focuses on seven things you can do – and enjoy doing. There is also a shop where one can buy merchandise and promote going green.

The site shows that there are seven easy ways one can go green; walk the walk, stay grounded, consuming, easy on the meat, human heat, lay off the electricity, and not upgrading everything. If we do one of the things once, than the environment will improve so much more than if we do not act at all.

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